Coty has made a deal with Li & Fung, to leverage its broad distribution network beginning July 1st – the company will distribute some of Coty’s brands in China, including adidas, Rimmel, and Playboy.

Coty will oversee development, production, marketing and brand building activities, while profiting from the strong go-to-market capabilities of Li & Fung. Coty also plans to discontinue the TJoy brand to focus on its international power brands that have more growth potential in China.

Michele Scannavini, CEO, Coty Inc., commented:

“We expect our partnership with Li & Fung to accelerate the expansion of some of our international brands in the mass channel, strengthening Coty’s position in this fast growing market. Li & Fung is a valued business partner, and we look forward to a long term and successful partnership in China.”

Gerard Raymond, senior executive at LF Asia, a business unit of Li & Fung, added:

“We are delighted to be deepening the longstanding relationship between LF Asia and Coty. Li & Fung provides its expertise to Coty in different areas of the supply chain, including sourcing, manufacturing and now distribution. LF Asia is uniquely placed to give Coty’s power brands access to the Chinese consumer and throughout our network in China. We are very much looking forward to this opportunity with Coty and we see great potential to develop our partnership further.”